Assistant Director of Marketing – Berkshire Community College

Location: Pittsfield, MA Category: Staff Posted On: Wed May 14 2025 Job Description:

Position overview: Reporting to the Director of Marketing and Communications, the Assistant Director will support the College’s marketing and communications efforts through leadership, collaboration and effective communication. The Assistant Director will supervise the Graphic Designer and the Administrative Assistant II and lead a team within the Marketing department to manage the College’s brand and reputation, community engagement, and marketing strategies.

Responsibilities:
Co-develops the annual Marketing & Communications plan with Director of Marketing and Communications; sets goals and objectives to meet annual marketing plan outcomes
Assists with maintaining Marketing and Communications calendar of events, publicity, advertising and communications
Oversees community engagement calendar and coordinates sponsorship strategy and budget.
Collaborates with all College departments; represents Marketing department with internal and external partnerships
Acts as an innovative leader to build the College’s branding and marketing strategies
Collaborates with departments to assist in managing reputation, identifying key players, establishing goals and coordinating actions as related to their promotional goals
Supports project management and serves as backup for the Director of Marketing and Communications
Assists with the development and review of College presentations
Coordinates College photography needs with Graphic Designer, professional photographers, and work-study students
Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses
Works with Director of Marketing and Communications to communicate messages through the College’s emergency notification system
Contributes to the overall success of the College’s image by performing other essential duties and responsibilities as assigned

Job Requirements:
Bachelor’s degree in relevant field preferred – i.e. digital communications, graphic design, English/Communications
Five years’ experience working in higher education
Three to five years’ marketing and/or public relations experience
Experience with Adobe Creative Suite and audio/video editing software
Experience with project management tools like Asana
Experience in a fast-paced, deadline driven environment
High level of computer literacy including word processing, spreadsheets, databases, email and internet
Ability to work effectively under pressure
Outstanding written and verbal skills
Strong interpersonal skills and a positive attitude
Ability to work independently and within a team
Ability to work with professional integrity and discretion
Commitment to and understanding of community college mission

Additional Information:
Source of Funding: State Funded
Salary: $65,000 – $75,000 per year; Full-time; benefited
Area of Assignment: Marketing and Communications
Non-Unit Professional
Effective Date: June 2025

Pursuant to the Clery Act of 1990 a copy of Berkshire Community College’s security report is available on the BCC Website.

BCC is committed to providing an inclusive learning and working environment that values the diverse backgrounds of all people and encourages applications from individuals whose experiences and perspectives model the opportunities and success derived from a college education.

Berkshire Community College is an affirmative action/equal opportunity employer and does not discriminate on basis of race, creed, religion, color, gender, gender identity, sexual orientation, age, disability, genetic information, maternity leave, military service, and national origin in employment. All inquiries concerning application of the above should be directed to Human Resources, 1350 West Street, Pittsfield, MA 01201.

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