Managed by the Pan Pacific Hotels Group, PARKROYAL COLLECTION Pickering, Singapore is an iconic hotel landmark with a stunning hotel-in-a-garden concept that incorporates energy-saving features throughout the building.

Our sustainable project design and green efforts have earned it numerous accolades including ‘World’s Leading Green City Hotel, 2024’ title at the prestigious World Travel Awards. The 367-room hotel offers uncomplicated, modern and efficient service and a team of hotel associates who find joy in real connections

The Role

Reporting to the Director of Sales & Marketing or designate, the Assistant Director of Sales will assist the Director of Sales to increase Corporate/MICE or Leisure client base through consistent solicitations while establishing trust and rapport with clients to generate and boost revenues for the Hotel. The Assistant Director of Sales is responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, sales calls and site inspections of the hotel. This position requires to develop strategic action plans for hotel to drive measurable and incremental sales revenue.

Responsibilities

• Responsible for designated portfolio for the hotel – industry expert in the portfolio.
• Clear understanding of the hotel’s business strategies then set goals and to determine action plans to meet those goals.
• Update action plans and financial objectives timely.
• Versatile in selling various components for the hotel (F&B / Catering /Weddings).
• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increase guestroom rate.
• Continuously solicits for new business that expands our client base using action plans focused on the market segment identified by the Director of Sales.
• Conducts daily sales calls, site inspections & entertainments to strengthen ties with Corporate/ MICE or Leisure clients.
• Provide after-sales service and in particular to ensure all guests feedbacks are brought to management’s attention and communicate with the respective departments for proper handling. Ensure that all feedbacks are reviewed, investigated and initiate follow-up action.
• Closely following up on all business leads within a 24 hour response time line to clients.
• Works closely with other sales associates and calls in on important customers and establishes multiple levels of contacts within the client’s organisation.
• Familiarize with latest market trends and new business development opportunities and activities.
• Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels.
• Always provide the highest quality of service to the clients.
• Practises professional account qualification on consistent basis.
• Attends tradeshows, travel functions, major business functions or as required/directed by the Director of Sales/ Director of Sales and Marketing.
• Responsible for an assigned sales target in accordance to market segment.
• Prepares periodic sales reports showing sales volume, potential sales and areas of proposed client base expansion.
• Takes ownership of daily sales activities and maximise the productivity by following a system of weekly and monthly action plans.
• Work closely with assigned buddy during absence & render assistance.
• Manages and develops relationships with key internal and external stakeholders.
• Able to network with clients during hotel events.
• Proficient in Compset hotel champion & market intelligence.
• Develop potential of others through coaching and development opportunities to build organization capability for the future.
• Provide supervision of job functions assigned to junior staff members and check the effectiveness to each staff when completed.
• Other duties assigned by the Director of Sales/ Director of Sales and Marketing when required from time to time.

Talent Profile

• Minimum 5 years of sales experience in similar capacity or as a Senior Sales Manager with luxury hotel
• Minimum diploma in business administration or hospitality management
• Driven, self-motivated individual with excellent interpersonal, oral and written communication skills
• Good influencing skills and the ability to effectively deal with internal and external customers
• An excellent team player who is able to work under pressure and committed to achieving timelines and revenue targets
• Solid negotiation and presentation skills
• Proficient in MS Office applications and hotel systems e.g. Opera Cloud etc.