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Employer: Trend Loud

Position: Cluster Head (Media Segment)

Years of Experience: 3+ years

Community Location: Chennai

Employment Type: Full Time

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Company Overview (https://mckinleyrice.com/)

McKinley Rice is not just a company; it’s a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we’re a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.

Redrob by McKinley Rice: The Next Frontier in Professional Development

Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice’s latest venture, marking a new chapter in our expansion. Proudly introducing Redrob—a groundbreaking AI platform—we’re set to redefine professional development.

Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals’ aspirations. Fueled by our funded growth, we’re poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.

Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.

Know Trend Loud (https://trendloud.com/)

TrendLoud is an organization based in Chennai that focuses on internet media production, digital media marketing services, and content licensing on online media portals. The company has produced 20 web series across all genres since its inception in 2015. TrendLoud is the only MCN from Tamil Nadu and specializes in celebrity ORM. The organization is driven by technology to make digital space accessible for creators, brands, celebs, and audiences.

How to become a part of Trend Loud and enjoy the benefits:

❖ Step 1: Fill in the application form and register via RedRob.

❖ Step 2: Clear the interview process.

❖ Step 3: Be a part of the team Trend Loud!

EXPERIENCE

We are seeking a dynamic and experienced Cluster Head with a background in the media segment to join our team. The ideal candidate will have a strong understanding of South Indian movie culture, a basic interest in YouTube, and proficiency in YouTube analytics. The Cluster Head will be responsible for managing backend operations related to YouTube analytics and driving data-driven insights to support client success.

Duties you’ll be entrusted with:

• Develop and maintain a deep understanding of South Indian movie culture and trends, particularly as they relate to YouTube content consumption
• Monitor YouTube analytics and trending videos, analyzing data to identify key insights and opportunities for client engagement and success.
• Drive data collection, analysis, and reporting processes, leveraging YouTube analytics tools to generate actionable insights and recommendations
• Collaborate with internal teams to develop client success strategies based on data-driven insights and industry trends
• Serve as the primary point of contact for clients, providing ongoing support and guidance to ensure their success on YouTube
• Conduct regular meetings and presentations with clients to review performance metrics, discuss strategy adjustments, and address any concerns or challenges
• Proactively identify opportunities to optimize client performance and engagement on YouTube, including content recommendations, audience targeting strategies, and promotional tactics
• Stay informed about changes and updates to YouTube algorithms, policies, and best practices, adapting strategies and approaches accordingly
• Demonstrate confidence and professionalism in client interactions, building strong relationships and fostering trust and loyalty

Basic Requirements

• Bachelor’s degree in marketing, communications, media studies, or a related field; advanced degree preferred
• Minimum of 2+ years of experience in the media segment, with a focus on digital platforms and content distribution
• Strong knowledge of South Indian movie culture and trends, particularly as they relate to YouTube and online video content
• Familiarity with YouTube tools and metrics, including trending videos, audience demographics, and engagement metrics
• Confidence and poise in client-facing roles, with a track record of building and maintaining strong client relationships
• Ability to work independently and collaboratively in a fast-paced, dynamic environment, managing multiple priorities and deadlines effectively