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DACH Marketing Director, International Client Marketing, PGIM Investment

Job Description:

Responsibilities

  • Work with the International Client Marketing team to understand the marketing strategy for Europe and establish full strategic marketing plans for Switzerland, Germany and Austria.
  • Work with the regional sales lead in the respective regions to understand the local market and clients in order to provide strategic direction and proactive marketing support for the wholesale channel.
  • Define the campaign and product focus and deliver integrated solutions epassing all marketing touch points.
  • Manage the execution of marketing activities to support the sales strategy and goals in the respective regions.
  • Provide direction and oversight to marketing specialists on the team who will help to execute certain marketing activities for the regions.
  • Translate and transcreate content in German. This also involves proofing materials translated by external translation vendor for accuracy.
  • Lead digital and execute content syndication programs for the region (email campaigns, social media, website) targeting key target audiences (fund selectors, private bankers).
  • Leveraging technology, build personalized journeys for individual targets using a customized messaging approach. This includes ensuring the team is monitoring engagement on an ongoing basis and optimizing the approach along the journey.
  • Brief local advertising needs (media plan, ad creative) and tailor messages to local markets in close collaborations with the local sales teams.
  • Work actively with appointed key account manager at the media booking agency to ensuring best placements and maximise opportunities that might be tactical benefit to local markets regions.
  • Partner with internal and external media partners to develop new assets such as videos, advertorials, articles.
  • Work with sales teams to outline conference sponsorship opportunities and seekmitment from affiliate partners.
  • Work closely with the affiliate partners to coordinate roadshow activities and execute relevant planned events in the regions.
  • Independently manage multiple projects and priorities and maintainprehensive marketing plans and production schedules to ensure quality and timely execution of initiatives
  • Set KPI’s with Sales and Marketing Leadership to drive measurable results
  • Developprehensive creative briefs that define goals and objectives, target audience, key messaging and visual direction for all initiatives
  • Lead projects and provide direction to Editorial, Design, Digital and Corporate Functional teams to ensure programs are properly developed and executed
  • Validate and test new ideas based on research/industry trends, and collaborate with other marketing team members and external partners to gatherpetitive information and identify new opportunities
  • Establish strong working relationships with Sale Leads, Product Management, Affiliated Marketing Teams, Legal andpliance teams.

    • Qualifications

  • Previous experience working in a sales-driven, multi-channel, distribution environment.
  • Understanding of professional buyer and intermediary audiences in Europe.
  • Strong knowledge of investment products, financial services industry and capital markets
  • Ability to speak and write in German is a must. French language desirable.
  • Ability to apply traditional as well as new and unique marketing approaches
  • Strong written and oralmunication skills
  • Excellent attention to details
  • Excellent organization skills
  • Team player and able to work well under pressure
  • An independent, self-starter with the ability to manage multiple projects and priorities simultaneously

    • Education/Experience

  • 10+ years of marketing experience in the DACH region for asset management/financial services firm.
  • Bachelor’s degree.
  • Proficient in Salesforce and Microsoft Office products and Adobe Incopy and Indesign.

    • Culture

    Prudential Financial, Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, disability status, protected veteran status, or any other characteristic protected by law. Prudential is focused on creating a fully inclusive culture, where all employees feelfortable bringing their authentic selves to work. We don’t just accept difference-we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.

    [1] Prudential Financial, Inc. (“PFI”) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurancepany, a subsidiary of M&G plc, incorporated in the United Kingdom.
    -Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

    Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. Thepany’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services, some of which may not be available in your area.

    We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit prudential to learn more about our values, our history and our brand.

    Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.

    Job ID R-116137

    Responsibilities

  • Work with the International Client Marketing team to understand the marketing strategy for Europe and establish full strategic marketing plans for Switzerland, Germany and Austria.
  • Work with the regional sales lead in the respective regions to understand the local market and clients in order to provide strategic direction and proactive marketing support for the wholesale channel.
  • Define the campaign and product focus and deliver integrated solutions epassing all marketing touch points.
  • Manage the execution of marketing activities to support the sales strategy and goals in the respective regions.
  • Provide direction and oversight to marketing specialists on the team who will help to execute certain marketing activities for the regions.
  • Translate and transcreate content in German. This also involves proofing materials translated by external translation vendor for accuracy.
  • Lead digital and execute content syndication programs for the region (email campaigns, social media, website) targeting key target audiences (fund selectors, private bankers).
  • Leveraging technology, build personalized journeys for individual targets using a customized messaging approach. This includes ensuring the team is monitoring engagement on an ongoing basis and optimizing the approach along the journey.
  • Brief local advertising needs (media plan, ad creative) and tailor messages to local markets in close collaborations with the local sales teams.
  • Work actively with appointed key account manager at the media booking agency to ensuring best placements and maximise opportunities that might be tactical benefit to local markets regions.
  • Partner with internal and external media partners to develop new assets such as videos, advertorials, articles.
  • Work with sales teams to outline conference sponsorship opportunities and seekmitment from affiliate partners.
  • Work closely with the affiliate partners to coordinate roadshow activities and execute relevant planned events in the regions.
  • Independently manage multiple projects and priorities and maintainprehensive marketing plans and production schedules to ensure quality and timely execution of initiatives
  • Set KPI’s with Sales and Marketing Leadership to drive measurable results
  • Developprehensive creative briefs that define goals and objectives, target audience, key messaging and visual direction for all initiatives
  • Lead projects and provide direction to Editorial, Design, Digital and Corporate Functional teams to ensure programs are properly developed and executed
  • Validate and test new ideas based on research/industry trends, and collaborate with other marketing team members and external partners to gatherpetitive information and identify new opportunities
  • Establish strong working relationships with Sale Leads, Product Management, Affiliated Marketing Teams, Legal andpliance teams.

    • Qualifications

  • Previous experience working in a sales-driven, multi-channel, distribution environment.
  • Understanding of professional buyer and intermediary audiences in Europe.
  • Strong knowledge of investment products, financial services industry and capital markets
  • Ability to speak and write in German is a must. French language desirable.
  • Ability to apply traditional as well as new and unique marketing approaches
  • Strong written and oralmunication skills
  • Excellent attention to details
  • Excellent organization skills
  • Team player and able to work well under pressure
  • An independent, self-starter with the ability to manage multiple projects and priorities simultaneously

    • Education/Experience

  • 10+ years of marketing experience in the DACH region for asset management/financial services firm.
  • Bachelor’s degree.
  • Proficient in Salesforce and Microsoft Office products and Adobe Incopy and Indesign.

    • Culture

    Prudential Financial, Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, disability status, protected veteran status, or any other characteristic protected by law. Prudential is focused on creating a fully inclusive culture, where all employees feelfortable bringing their authentic selves to work. We don’t just accept difference-we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.

    [1] Prudential Financial, Inc. (“PFI”) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurancepany, a subsidiary of M&G plc, incorporated in the United Kingdom.
    -Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

    Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. Thepany’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services, some of which may not be available in your area.

    We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit prudential to learn more about our values, our history and our brand.

    Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.

    Job ID R-116137

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