Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Director, Marketing Innovation will oversee product and menu innovation for the region, working with global, regional, and local teams to build a robust innovation pipeline and communication strategy. Based in our Regional Headquarters, this role will drive brand positioning, enhance brand awareness, and lead initiatives that build brand love and product leadership.

Key Responsibilities

• Innovation Strategy & Development
• Partner with global and regional marketing teams, field teams, and local franchisees to lead the innovation strategy, from ideation to market validation.
• Develop and manage innovation pipelines for key product categories, ensuring alignment with brand standards and guest expectations.
• Provide guidance on product standards, consumer testing, and quality assurance to maintain product consistency across markets.
• Communication Strategy & Media Planning
• Lead the development of a regional communication strategy to enhance brand awareness and engagement.
• Collaborate with local franchisees and media agencies to create and execute effective communication strategies tailored to each market.
• Drive initiatives to maximize synergy between markets, optimizing costs on base products and new innovations.
• Cross-functional Collaboration
• Work closely with Operations, Supply Chain, Quality Assurance, and external suppliers to bring innovative products to market and address issues with existing offerings.
• Implement brand culinary beliefs and ensure alignment across teams, partnering with franchisees and suppliers on menu development.
• Partner with media houses to optimize the communication and media strategy for greater reach and impact
• Oversee the innovation process, setting up routines, timelines, and supporting tools to streamline execution
• Lead regional initiatives to support efficient launches, including the development of project plans and detailed execution strategies.
• Ensure brand messaging consistency across all touchpoints, providing tools and guidelines for local markets.

Key Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 3-5 years of experience in Consumer Marketing, Innovation, or Insights, preferably within the food, restaurant, or FMCG sectors.
• Strong knowledge of consumer marketing, analytics, and insights, with experience in media planning and optimization preferred.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong leadership skills with the ability to influence cross-functional teams, franchisees, and agencies.
• Strong written and verbal communication skills; fluency in English is required, with proficiency in additional Asian languages preferred.
• Passion for food and coffee, with a keen interest in trying new menu items and engaging in culinary experiences.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.