Director, MarTech product

Role Overview

McAfee’s eCommerce team is looking for a leader to lead the MarTech product team. Marketing Technology is a fast-evolving space that blends technical systems, user privacy regulations, and marketing performance. McAfee is looking for a product leader who can deeply understand the Martech stack—CDPs, CRM integrations, journey orchestration, attribution, consent management, and experimentation platforms—and guide strategic decisions around tool selection, data architecture, and activation.

This is a Hybrid position located in either San Jose, CA or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the two locations and are not offering relocation assistance at this time.

About The Role

• Martech Stack Strategy & Ownership
• Define the long-term strategy and roadmap for the marketing technology ecosystem.
• Evaluate, implement, and manage tools such as:
• Customer Data Platforms (CDPs) – e.g., Segment, mParticle
• Email/SMS Platforms – e.g., Braze, Iterable, Salesforce Marketing Cloud
• Attribution & Analytics – e.g., Google Analytics, Amplitude
• Consent & Privacy Tools – e.g., OneTrust, Transcend
• A/B Testing & Personalization – e.g., Optimizely, VWO
• Cross-Functional Collaboration
• Act as a bridge between marketing, engineering, data science, and legal/privacy.
• Translate marketing needs into clear technical requirements for engineering teams.
• Ensure MarTech tools are properly integrated with the data warehouse, product systems, and customer touchpoints.
• Enablement & Operational Efficiency
• Design tools and workflows that allow marketers to:
• Launch campaigns without dev resources.
• Create dynamic segments and personalized experiences.
• Track end-to-end funnel performance (attribution, ROAS, CLTV).
• Build feedback loops to make campaign iteration faster and smarter.
• Customer Data Management
• Drive strategy for first-party data collection, unification, and activation.
• Ensure proper event instrumentation, user ID stitching, and data hygiene.
• Support creation of dynamic audience segments and triggers for omnichannel campaigns.
• Privacy, Compliance, and Governance
• Ensure MarTech stack complies with regulations (e.g., GDPR, CCPA, cookie consent).
• Partner with legal and security to build privacy-safe data flows and consent management.
• Measurement & Reporting
• Collaborate with analytics and finance to define marketing KPIs (e.g., CAC, ROAS, retention, attribution accuracy).
• Support integration of reporting dashboards and performance insights.
• Tool Evaluation and Vendor Management
• Lead vendor selection and manage relationships, SLAs, and renewals.
• Conduct cost-benefit analyses and ensure tools are well-utilized.

About You

• You have 12+ years of experience in Product, Marketing or similar fields with proven domain expertise across Martech platforms like Salesforce, Segment, Braze, Amplitude, Adobe, etc.
• You have experience scaling Martech infrastructure in comparable or more complex environments.
• You have hands-on experience with marketing systems and strong understanding of marketing stakeholders’ needs (e.g., lifecycle marketing, growth, performance).
• You have a strong analytical mindset with experience identifying KPIs and measurements of success such as CAC, ROAS, retention, attribution accuracy and more.
• You have experience using and managing tools across a Martech stack like CDP, A/B Testing, Email/SMS, Attribution, Privacy and more.
• Knowledge of industry best practices and vendor ecosystems.
• Familiarity with privacy-first architecture (GDPR, CCPA, deprecation of third-party cookies).

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits And Perks

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We’re serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $162,950.00-$267,695.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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