Join Puffy’s team at our Dubai headquarters situated in the world’s safest and most globally connected city. Puffy is a rapidly expanding e-commerce retailer renowned for our exceptional mattresses loved by millions of sleepers in North America. Since entering the bed-in-a-box market in 2016, we’ve achieved consistent year-on-year growth and garnered attention from top publications like Entrepreneur.com and TechCompanyNews. Our product line now includes a complete range of bedroom essentials, from pillows to bedding and accessories.

We are looking for an experienced Analytics professional to join our growing E-commerce team as the Head of Analytics. With this role, you will help guide our team into the future of digital marketing and e-commerce. You will proactively analyze data from different sources to optimize investment, audience, and content mix ultimately driving ROI.

Why joining us could be the next best step in your career?

• Get hired within 2 weeks: Typically, we extend a job offer within two weeks from a candidate’s initial application to Puffy.
• Unmatched compensation: Get a minimum 30% salary rise + a 10% monthly bonus.
• 100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
• Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
• Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
• Accelerate your career trajectory: Experience accelerated career growth within your role through a clear path and annual internal promotion opportunities.
• Rapid business expansion: Puffy’s headcount increased by 10% in 2023, demonstrating our substantial growth potential.
• Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
• Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
• Health & Lifestyle: We prioritize a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
• Top-tier equipment and tech stack: We provide the best equipment and technology to empower you in your work.

What You Will Do:

1. Lead the Analytics Team: Spearhead our Analytics team, driving a vision to leverage data analysis for maximal value creation within the company.
2. Track User Interactions: Guarantee precise tracking of user behaviors across our e-commerce platform to gather insightful data.
3. Develop Data Pipelines: Architect and maintain data pipelines for aggregating data in a central warehouse and for disseminating data across various analytics tools in our ecosystem.
4. Monitor Site Performance: Continually assess and interpret site performance metrics, delivering detailed reports on KPIs to steer decision-making processes and evaluate the success of A/B tests and other strategic initiatives.
5. Understand Customer Dynamics: Gain an in-depth comprehension of customer behavior and preferences by analyzing on-site data, soliciting user feedback, and mapping customer journeys.
6. Design and Analyze A/B Tests: Plan and conduct A/B testing to refine different elements of our e-commerce website, such as product pages, landing pages, and user navigation paths.
7. Explore New A/B Testing Opportunities: Identify and capitalize on novel opportunities for A/B testing and data analysis, and aid in the formulation of industry-leading testing and optimization practices.
8. Keep Abreast of Industry Trends: Stay informed about the latest trends and best practices in e-commerce analytics and A/B testing to maintain our competitive edge and uphold a data-driven approach.

Qualifications:

1. Educational Background: Possess a Bachelor’s Degree in Computer Science, Mathematics, Machine Learning, AI, Statistics, or a related field.
2. Professional Experience: Bring at least 10 years of proven experience utilizing digital analytics to drive tangible business or marketing results in B2C settings.
3. A/B Testing Expertise: Have a minimum of 3 years’ experience with A/B testing tools and hypothesis crafting aimed at website optimization.
4. Technical Proficiency:
5. Analytics Tools: Proficient with platforms like Google Analytics, Fullstory, Adobe Analytics, Optimizely, etc.
6. Tag Management: Skilled in using Google Tag Manager and similar tools.
7. Programming: Well-versed in SQL and proficient in Python or R.
8. Data Warehousing: Experienced with data warehousing solutions on GCP or AWS.
9. Data Visualization: Competent in utilizing data visualization tools such as Looker, Tableau, etc.
10. Leadership and Influence: Demonstrated ability to influence cross-functional teams and upper management, backed by a strong ability to support opinions with insightful data and analytics, driving optimal decisions and outcomes.

What’s next?

Click “Apply” to start your application today! We’ve optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.