Head of Global Digital Marketing

  • Full Time
  • Germany
Knauf Ceiling Solutions is seeking a dynamic and results-oriented Head of Global Digital Marketing to lead and execute the digital marketing strategy for our Ceiling Division in Knauf. You will own the global responsibility for developing, implementing, and steering digital marketing initiatives that drive measurable business impact with a strong focus on KPIs.

The primary objective is to support business growth by driving digital marketing activities that directly contribute to increased sales. Through digital marketing strategies and impactful execution, you will ensure Knauf Ceiling Solutions remains top-of-mind for our target audience, with a clear and measurable impact on sales performance.

This is a hands-on leadership role that seamlessly combines strategic vision with operational excellence.

What you’ll be doing:

  • Develop, execute and steer a global digital marketing strategy for KCS aligned with overarching business objectives.
  • Develop and execute digital marketing activities to support sales growth, measured by key performance indicators such as lead conversion rates, website traffic growth, campaign ROI, and social engagement metrics.
  • Develop and execute impactful digital activities leveraging our Global Martech stack, which includes tools such as HubSpot, Contentful, Sprinklr, Adobe Analytics, SEMRush, and Qualtrics.
  • Implement and execute strategic directions and digital marketing activities in close collaboration with Knauf Group Digital Marketing, ensuring alignment and consistency across all markets.
  • Design and implement scalable, plug-and-play campaigns and foster best practice sharing across our markets to support local digital marketing efforts across regions.
  • Optimize website content based on SEO insights, user journey analysis, performance data, and analytics to ensure continuous growth in traffic, activations and lead generation.
  • Collaborate and maintain regular communication with stakeholders across markets and at the Group level to align marketing efforts with sales and business objectives.
  • Lead and manage a high-performing global digital marketing team while actively contributing to day-to-day operational tasks.

What we look for:

  • A high-energy, positive and results-driven leader with a proactive, “go-getter” attitude driven by delivering measurable outcomes.
  • A data-driven marketer with a proven track record in lead generation, sales enablement, and driving significant business impact.
  • A strategic executor who can translate vision into actionable plans while remaining hands-on in execution.
  • An exceptional communicator and presenter, capable of inspiring teams and influencing stakeholders at all organizational levels.
  • A collaborative team player who thrives in a fast-paced, international environment and excels at aligning global and local teams.

What you should bring:

  • A minimum of 10 years of experience in digital marketing (B2B/international), with at least 3 years in leadership roles.
  • Demonstrated success in lead generation and driving measurable business impact through digital marketing activities.
  • Strong strategic and analytical mindset with a data-driven approach to decision-making.
  • Hands-on expertise in key digital marketing disciplines, including marketing automation, social media, CMS, web analytics, SEO etc.
  • Exceptional presentation, communication, and stakeholder management skills.
  • A results-oriented mindset with a focus on execution and operational excellence.
  • In-depth knowledge of digital marketing campaign operations and content creation, with the ability to identify and implement best practices effectively.

What we offer:

  • You will lead a highly motivated global marketing team driving innovation and digital transformation at Knauf Ceiling Solutions.
  • A role that blends strategic leadership with practical, hands-on involvement in day-to-day marketing activities.
  • A truly international work environment with exciting opportunities for personal and professional growth.
  • Travel opportunities to collaborate with global teams and stakeholders.

Who we are:

We are a global manufacturer of construction materials and within our Group, our 42,000 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone’s contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

Knauf Ceiling Solutions is proud to be part of the Knauf Group. With 8 manufacturing sites and a global presence in over 100 countries, we continue to grow and are looking for passionate, ambitious individuals to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world.

Knauf Ceiling Solutions is a market-leading brand formed through the union of world-renowned Armstrong Ceiling Solutions and Knauf AMF in 2019. Headquartered in Munich, Germany, and supported by a team of experts around the globe, we design and manufacture an unparalleled portfolio of multi-material ceiling and wall system solutions with a commitment to quality, creativity, sustainability, and collaboration.

With dedicated high-profile ceiling professionals in over 99 markets and nine state-of-the-art production facilities across Europe and Asia, we work passionately to ensure that you have the optimal solution for your architectural and performance requirements.

Our mineral, metal, wood wool, and wood design materials offer the highest standards in acoustics, light reflectance, safety, durability, and hygiene to suit a variety of market segments. Whether you’re creating a space for work, play, healing, or growing, our global teams provide local expertise to facilitate your project and elevate your interiors.

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