Job Summary
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand’s growth in the competitive landscape.

The ideal candidate will possess a deep understanding of menswear fashion market trends and instagram/tiktok organic marketing techniques. This role requires a creative thinker who can develop innovative marketing campaigns across various channels, including print advertising and social media.

The Director of Marketing will be responsible for crafting storyboards, shortlists, and content strategies.

Responsibilities

• Grow followers through organic content on instagram and tikTok.
• Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives.
• Manage print advertising initiatives to ensure brand consistency across all platforms.
• Lead the creation of engaging copy for various marketing materials, including advertisements, brochures, and online content.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
• Analyze performance metrics to assess the success of marketing initiatives and make data-driven decisions for future campaigns.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
• Mentor and guide the marketing team in best practices and professional development.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience in a senior marketing role with a strong track record in fashion e-commerce and digital marketing.
• Proficiency in performance marketing strategies and tools.
• Strong understanding of social media platforms and their role in brand promotion.
• Excellent copywriting skills with the ability to create persuasive content that resonates with target audiences.
• Experience with market research methodologies to inform strategic decisions.
• Familiarity with advertising principles across both digital and traditional media channels.
• Exceptional leadership skills with the ability to inspire and motivate a team.
• Strong analytical skills to interpret data and derive actionable insights.

Join us as we elevate our brand presence through innovative marketing strategies that resonate with our audience!

Job Type: Contract

Pay: $33.78 – $37.02 per hour

Work Location: Hybrid remote in Los Angeles, CA 90017