Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.
Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?
We are looking for an Associate Director, HCP and Patient Influencer Marketing to join our growing starpower team!
About starpower
starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.
Overview: A thought-leader and trusted advisor, you will support HCP and Patient Influencer marketing strategy development and campaign execution on behalf of starpower clients in the health & wellness categories.
This is a hybrid role, based in our New York office
What you’ll do:
-
Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space
-
Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
-
Understand the nuances and best practices of working in the pharmaceutical landscape especially with HCP and patient influencers.
-
Manage day-to-day Influencer campaigns with the team, being our client lead and working with the team to ensure deadlines are hit, work back plans are curated, and collaborating cross functionality with other specialty teams (ie paid, social, creative, etc.).
-
Think creatively beyond sponsored content, leveraging earned, owner and shared media in addition to paid.
-
Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
-
Maintain consistent knowledge of client and landscape, generating original ideas to amplify their efforts through Influencer marketing
-
Understand key competitors and their business strategies
-
Understand and provide thought leadership on Influencer, healthcare and cultural trends and issues
-
Identify and pitch new opportunities based on industry landscape to help drive organic client growth
-
Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables
General/Client Service
-
Provide top tier client servicing, educating clients as needed through the influencer campaign process in healthcare
-
Lead client communications and support in selling in ideas from meeting prep to follow up to Q&A and revisions
-
Attend regularly scheduled and sporadic client conference calls
-
Attend in-person meetings with clients and agency partners
-
Participate in planning sessions from ideation to tissue session to final presentation
-
Participate in business pitches, presentations to clients and prospective clients
-
Assist in the overall growth of the agency, including new business & networking
What you should have:
-
6+ years of experience in a role with experience driving Influencer marketing
-
Deep understanding of the pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
-
Understands FMV and Regulatory requirements for working with influencers in healthcare
-
You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
-
A strategic mindset and deep knowledge in the Influencer marketing spac
-
Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
-
Experience managing a team and supporting in learning and development and mentorship to ensure growth within the team and executional excellence
-
Demonstrated proficiency in social media, both personally and professionally
-
Strong and comfortable presenting to clients/public speaking
-
Proven ability to develop meaningful influencer relationships that results in authentic and persuasive storytelling
-
The ability to effectively collaborate with multidisciplinary teams a must
-
Strong project management skills with impeccable attention to detail
-
Experience with paid social media in support of influencer campaigns
-
Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch
Pay Range: $70,000.00-$125,000.00
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.
Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile
here
.
Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, Boston, San Francisco, Carmel (IN), Manchester (UK), Edinburgh (UK), and London (UK) – that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.
Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at:
www.realchemistrybenefits.com
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
- Notice: Real Chemistry and its affiliates’ names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more
here
.
GatedTalent consolidates jobs from a variety of sources. Users of the “Talentis” and “FileFinder” executive search CRMs are able to publish jobs to the site with links from inside their core business apps. These are supplemented by jobs added by our own researchers and those provided by a third party job aggregation service. Please note that GatedTalent staff are not directly involved in the recruiting process.
You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.