MDVIP: Transforming Primary Care, One Patient at a Time

Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized
• Drive transformation and growth in a dynamic, fast-paced
• Competitive Compensation: Attractive base salary complemented by performance-based
• Comprehensive Benefits: Health, dental, vision insurance, and retirement
• Professional Development: Access to ongoing training and leadership development
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.

Position Summary:

The Vice President of Physician Marketing, reports to the Chief Marketing Officer, and is responsible for developing and executing integrated marketing strategies to attract new physicians into the MDVIP model. This role leads physician acquisition campaigns, manages cross-functional execution, and uses data-driven insights to optimize lead generation, conversion, and event performance. This leader collaborates across Marketing, Sales, and Physician Development teams to drive business growth and advance organizational objectives.

Key Responsibilities:

• Develop and lead marketing strategies to generate and nurture a high-quality pipeline of physician prospects aligned with growth goals.
• Oversee campaign planning and execution across digital, field marketing, and event channels to ensure message consistency and performance.
• Lead and mentor a team of physician marketing professionals to drive innovation, accountability, and cross-functional collaboration.
• Build a results-oriented culture focused on performance, agility, and continuous
• Analyze market dynamics, physician behavior, and regional trends to inform targeting and segmentation
• Leverage insights to refine messaging, identify high-potential markets, and improve lead
• Manage marketing budgets to optimize return on investment and resource allocation across all physician acquisition activities.
• Track performance against forecasts and adjust plans as needed to meet business
• Partner with Physician Development, Sales, and Brand teams to ensure alignment and seamless lead
• Manage relationships with external agencies and vendors to enhance program impact and
• Establish KPIs and dashboards to measure lead volume, conversion rates, campaign ROI, and event
• Provide insights and recommendations to executive leadership based on data analysis and market

Key Competencies:

• Demonstrated success leading high-performing marketing teams and delivering growth through integrated marketing campaigns.
• Deep understanding of the physician decision-making journey and healthcare
• Experience with CRM systems (e.g., Salesforce), marketing automation platforms, and analytics
• Strong leadership, communication, and stakeholder management

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 10 (Ten) years of progressive marketing experience
• 5 (Five) years focused on specific channel marketing growth

Preferred Qualifications:

• Master’s degree preferred
• Experience in concierge medicine, healthcare marketing, or physician or healthcare provider acquisition
• Familiarity with healthcare compliance and regulatory considerations in marketing
• Proficiency in campaign attribution modeling and event performance measurement