Fanatics Collectibles / Topps is seeking a dynamic and experienced Vice President of Sales to lead its Europe-based sales team and drive revenue growth across the region. Reporting directly to the Regional President EMEA & LatAm, the Vice President of Sales, Europe will be responsible for developing and executing strategic sales initiatives to expand Topps’ market presence, strengthen customer relationships, and maximize sales opportunities. The ideal candidate is a global sales leader with proven experience executing at a high level while building out a European, best-in-class sales organization, bringing leadership and change management to evoke a culture that sells with a purpose and passion around sports, culture & entertainment.

Key Responsibilities

• Develop and implement a comprehensive multi-channel sales strategy aligned with Fanatics Collectible’s business objectives to drive profitable revenue growth and market expansion in Europe with a focus on UK, Germany, France, Italy and Spain.
• Build, lead and inspire a high-performing sales team, providing guidance, coaching, and performance management to achieve individual and collective sales targets.
• Establish and maintain strong relationships with key accounts, distributors, retail and e-Comm partners to drive sales volume and increase brand visibility.
• Transition the German and UK markets from distributor relationships to direct sales to key account retailers, leveraging our best-in-class licenses and IP which include UEFA, The Premier League, Bundesliga, F1, Marvel, and a dozen of the top European sports clubs.
• Improving terms with distributors and retailers, with a focus on reducing return rates across all countries, and accelerating payments.
• Drive the sales and distribution of high end, high margin ‘hobby’ product in mass retail focusing the team on this segment versus the current focus on stickers and Match Attax products.
• Focus the team on delivering contribution margin and profit, not just revenue and analyse, by country, by product, by distributor – where opportunities exist for growth, streamlining or rationalisation to drive bottom line performance.
• Collaborate with HR to create an incentive structure for the sales teams that drives the above behaviours.
• Collaborate cross-functionally with marketing, product development, and operations teams to ensure alignment and execution of sales initiatives.
• Analyse market trends, competitive landscape, and consumer insights to identify opportunities for product innovation and market differentiation.
• Drive the development and execution of promotional programs, pricing strategies, and merchandising initiatives (including the optimal placement in stores) to enhance brand awareness and drive sales performance.
• Develop and manage sales forecasts, budgets, KPIs, and point of sale data to monitor performance and identify areas for improvement.
• Stay abreast of industry developments, regulatory changes, and emerging market trends to inform strategic decision-making and maintain a competitive edge.
• Represent Topps at industry events, trade shows, and customer meetings to promote brand awareness and foster strategic partnerships.
• Uphold Topps’ commitment to quality, integrity, and customer satisfaction in all sales activities and interactions.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 10 years of progressive sales leadership experience in consumer goods with a proven track record of driving revenue growth and building high-performance teams.
• Strong understanding of the European market dynamics, distribution channels, and retail landscape.
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams to achieve results.
• Strategic thinker with a data-driven approach to decision-making and a passion for driving innovation and continuous improvement.
• Proven ability to develop and execute sales strategies that deliver measurable business results and exceed customer expectations.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment and adapt to changing market conditions.
• Willingness to travel extensively within Europe and internationally as needed.
• A passion for sports, entertainment and culture.

About Us

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

Organization

Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles.

Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.