About The Role

The hiring company is seeking a consumer marketing expert to join a rapidly growing organization. The ideal candidate should be passionate about driving results and possess strong analytical skills with a test-and-learn mindset suitable for an early stage startup environment.

About Our Client

The hiring company is driven by the spirit of innovation and compassion, envisioning a future where aging enriches life rather than simply adding years to it.

They are a digital healthcare services company that integrates a fragmented network of government programs and insurance benefits into a unified platform to ensure equitable access to social needs services and preventative care.

Responsibilities

• Cultivate a culture of testing and experimentation to drive innovation in member acquisition and retention strategies
• Establish a robust marketing data and reporting infrastructure to facilitate data-driven decision-making and campaign optimization
• Develop and implement a member marketing roadmap aligned with corporate strategy and objectives
• Optimize member acquisition funnel across various channels with full ownership of budgeting, forecasting, and performance
• Supervise end-to-end campaign development, including creative strategy, copywriting, and asset production
• Collaborate effectively with Product and Growth teams to ensure brand coherence and seamless member experience
• Manage integration of member marketing partners, including agencies, freelancers, consultants, and vendors

Must-Have Qualifications

• Minimum 10 years of relevant functional experience
• Proven track record of surpassing user acquisition and retention targets
• Experience in a high-growth startup environment and adeptness in navigating change
• Strong quantitative understanding of consumer marketing and proficiency in data-driven campaign optimization
• Ability to lead as a player-coach and collaborate efficiently across functions
• Action-oriented mindset with a commitment to the company’s mission
• Proficiency in implementing new marketing tools and platforms

Nice-To-Have Qualifications

• Background in a B2B2C business model
• Experience in digital healthcare industry
• Familiarity with Medicare landscape and payer economics

Additional Job Details

• Full-time, exempt position
• Remote-based role with occasional travel (quarterly or less)
• Base salary range of $135K-$190K, commensurate with experience
• Additional perks include equity, health benefits, and flexible remote work arrangements